The Evolution of Ecommerce and the Era of the Customer
Twenty-four years ago, Amazon was still doing business as Cadabra, two percent of households had access to the internet, and a CD order set in motion a wave of change that brought us to today’s retail environment. Lauded as the first ecommerce transaction in history, Phil Brandenberger sat down at his computer, visited a website, and ordered "Ten Summoners' Tales" by the rock musician Sting.
